# Head of Growth Marketing

Hiring organization: [Haystack News](https://career.thegoodapps.co/organizations/haystack-news)

Canonical page: https://career.thegoodapps.co/jobs/ca4e3d11-63e5-433a-b601-9df553c6c201

Listed on Haystack News's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: San Francisco, CA

## Summary

Lead growth strategy and execution for a news streaming platform with 40M+ viewers, owning paid acquisition across mobile, web, and CTV plus the entire premium subscription funnel from trials to retention. This role suits a hands-on marketer who thrives on direct impact, lives in data and SQL, and moves fast without waiting for perfect information or big teams.

_Our summary, not Haystack News's wording._

## Skills named

AppsFlyer, Google Ads, Meta Ads Manager, Snowflake, SQL

## Required

- Track record growing paid subscribers on consumer subscription or freemium products
- Minimum 5 years growing consumer products with at least 3 years of measurable impact
- Managed 6-7 figure performance marketing budgets with demonstrated results
- Scaled a product from zero to 100K+ new users
- Hands-on performance marketing experience with Meta, Google, and Apple Search Ads
- Proficiency in SQL and data warehouse tools like Snowflake
- Quantitative degree (Economics, Engineering, Finance, Statistics) or Marketing with quantitative curriculum
- Active daily use of AI tools with demonstrated automations or builds
- Hands-on CTV growth experience or clear ability to learn it quickly
- Startup or small-team background
- Strong executor comfortable managing details and flagging blockers early

## Nice to have

- Streaming, media, or DTC product growth experience

Apply on Haystack News's site: https://jobs.ashbyhq.com/haystacknews/6ad9298d-0b5f-4ddc-906c-f214c07b5628/application