# Senior Lifecycle Marketing Manager

Hiring organization: [Wistia](https://career.thegoodapps.co/organizations/wistia)

Canonical page: https://career.thegoodapps.co/jobs/c1ccd62a-21ca-477d-9b9a-492bae80f7fa

Listed on Wistia's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: Remote
- Remote: yes
- Salary: 162000 – 182000 USD per year

## Summary

This role owns the strategy and execution of email lifecycle programs at a B2B SaaS video platform, working to guide customers through product adoption, feature discovery, and expansion. It's ideal for an experienced lifecycle marketer who combines analytical rigor with hands-on execution, thrives in cross-functional collaboration, and wants to scale programs through AI and smart segmentation rather than managing teams.

_Our summary, not Wistia's wording._

## Skills named

Customer Segmentation, Email Marketing, HubSpot, Marketing Automation, Product Analytics, SQL

## Required

- 9+ years of email and lifecycle marketing in B2B SaaS
- Proven track record owning strategy and program outcomes
- Deep HubSpot expertise in segmentation, automation workflows, and dynamic content
- Currently using AI tools in meaningful ways to scale programs
- Cross-functional influencer comfortable driving results without direct authority
- User advocate mindset focused on recipient value over business convenience
- Analytically strong with funnel and engagement data

## Nice to have

- Prior team management experience
- Experience with product-led growth, trial activation, or feature adoption signals

Apply on Wistia's site: https://jobs.ashbyhq.com/wistia/80ac58bf-4465-4f90-92c5-bd35978a0305/application