# Brand Marketing Lead, Enterprise

Hiring organization: [Menlo Ventures Portfolio](https://career.thegoodapps.co/organizations/menlo-ventures-portfolio)

Canonical page: https://career.thegoodapps.co/jobs/c18bd180-a685-4dc2-8cf0-7d5152152d33

Listed on Menlo Ventures Portfolio's own careers site. Applications go to them directly.

- Seniority: Senior
- Location: San Francisco, CA
- Salary: 320000 – 320000 USD per year

## Summary

Anthropic is seeking a strategic brand marketing leader to establish Claude as the enterprise AI platform of choice by developing positioning, messaging, and campaigns for technical and executive buyers at large organizations. This role combines brand strategy with measurable commercial impact, requiring someone who can translate AI research into business narratives and lead distinctive campaigns across the enterprise buying committee.

_Our summary, not Menlo Ventures Portfolio's wording._

## Skills named

Product Marketing

## Required

- B2B brand marketing experience selling complex technology platforms to enterprise buyers
- Track record building or repositioning business brands in competitive markets
- Partnership experience with product marketing, enterprise marketing, and sales teams that measurably influences pipeline
- Strong creative judgment and experience briefing creative teams
- Ability to establish measurement frameworks proving brand contribution to commercial outcomes

## Nice to have

- 12+ years of B2B brand marketing experience at enterprise technology companies
- Experience building and scaling a brand function from scratch or through rapid growth
- Background marketing AI, developer platforms, cloud infrastructure, or technical enterprise products
- Experience repositioning against dominant incumbents in enterprise accounts
- Familiarity with AI safety landscape and responsible AI development
- Experience developing global enterprise marketing strategies
- Passionate interest in AI and its positive societal impact

Apply on Menlo Ventures Portfolio's site: https://job-boards.greenhouse.io/anthropic/jobs/5176201008