# Head of Performance Marketing - Letaido

Hiring organization: [Ahrefs](https://career.thegoodapps.co/organizations/ahrefs)

Canonical page: https://career.thegoodapps.co/jobs/c09657e3-f6f0-4300-a1b7-ed2d514b17b5

Listed on Ahrefs's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: Cambridge, MA

## Summary

You'll build Letaido's paid acquisition program from the ground up, owning strategy, budget, creative direction, and measurement for a newly launched AI product. This role suits someone analytical and collaborative who can form audience theses from data, run creative as a testing system, and draw insights from across the company to fuel better campaigns.

_Our summary, not Ahrefs's wording._

## Skills named

Google Ads, HubSpot, Notion, Slack, Stripe

## Required

- Built a paid program from scratch and can demonstrate cost and return
- Genuinely analytical with ability to pull and interpret data independently
- Strong creative instincts with ability to brief creative work
- Experience killing underperforming channels with clear reasoning
- Cross-functional collaboration across teams without direct reports
- Hands-on comfort with ad platforms
- Ability to work on-site in Palo Alto or Cambridge

## Nice to have

- Experience marketing developer tools or marketing tools to practitioners
- Serious experience with AI agents or LLM tooling
- Paid acquisition experience for both self-serve and sales-assisted products
- Ability to build custom reporting without waiting for dashboards
- Experience running paid campaigns through creators, communities, or newsletters

Apply on Ahrefs's site: https://job-boards.greenhouse.io/ahrefsjobs/jobs/6141627004