# Principal Marketing Manager, Media Investment Intelligent Decisioning

Hiring organization: [Intuit](https://career.thegoodapps.co/organizations/intuit)

Canonical page: https://career.thegoodapps.co/jobs/bc135e2a-4bf9-4716-8fc9-86e1bfff76f8

Listed on Intuit's own careers site. Applications go to them directly.

- Seniority: Principal
- Location: San Diego, CA
- Salary: 191000 – 277500 USD per year

## Summary

This Principal-level role owns the investment strategy and decisioning for TurboTax's paid media across all channels, sitting at the intersection of marketing analytics, data science, and finance. It suits someone with 7–10 years of hands-on media strategy experience who can translate complex models into executive recommendations, lead cross-functional partnerships without direct authority, and help architect a new real-time decisioning system.

_Our summary, not Intuit's wording._

## Skills named

Data Architecture, Databricks, Financial Forecasting, Marketing Analytics

## Required

- 7–10 years in paid media investment strategy, marketing analytics, or quantitative marketing
- Direct experience with marketing mix modeling and translating output to business recommendations
- Demonstrated partnership with Data Science and/or Finance on investment decisions
- Working knowledge of integrated media (search, programmatic, social, video, streaming, above-the-line)
- Experience managing or influencing a large media investment envelope
- Track record owning and presenting to senior leadership on a recurring basis
- BA/BS degree

## Nice to have

- Comfort working with data infrastructure teams like Databricks to define architecture requirements
- Experience in a high-investment, performance-oriented environment
- Familiarity with measurement and marketing-AI developments

Apply on Intuit's site: https://jobs.intuit.com/job/san-diego/principal-marketing-manager-media-investment-intelligent-decisioning/27595/99856180800