# Manager, Media, Tim Hortons, US

Hiring organization: [RBI](https://career.thegoodapps.co/organizations/rbi)

Canonical page: https://career.thegoodapps.co/jobs/bae5e976-de86-4ebd-ab00-aba78991de67

Listed on RBI's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Mid
- Location: Miami, FL

## Summary

This role manages the complete paid media program for Tim Hortons' US operations, partnering with their media agency to plan, execute, and analyze campaigns across TV, digital, social, and outdoor channels. It suits a strategic thinker with hands-on experience challenging agency recommendations and translating performance data into budget allocation decisions.

_Our summary, not RBI's wording._

## Skills named

Marketing Analytics, Media Planning

## Required

- 5+ years of media planning experience
- Independently review and challenge agency media plans
- Hands-on experience with first-party audience strategy and lookalike modeling
- Strong analytical skills to identify performance trends and optimization opportunities
- Experience managing multi-million dollar media budgets across concurrent campaigns
- Cross-functional collaboration with finance, analytics, and agency partners

Apply on RBI's site: https://rbi.wd3.myworkdayjobs.com/en-US/RBI_External_Career_Site/job/Corp---Miami-Corporate-Office/Manager--Media--Tim-Hortons--US_R3446-1