# Paid Media Manager

Hiring organization: [Deseret Book Company](https://career.thegoodapps.co/organizations/deseret-book-company)

Canonical page: https://career.thegoodapps.co/jobs/b5c88819-c6c5-4a96-b72d-4dcd1187d8b7

Listed on Deseret Book Company's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Mid
- Location: Corporate Office

## Summary

This role owns the paid media strategy and execution across digital platforms like Google and Meta, driving customer acquisition and revenue growth for a faith-based publisher and retailer. It suits someone with 4–6+ years of hands-on paid media experience who thrives on performance accountability and can manage substantial budgets with measurable ROI.

_Our summary, not Deseret Book Company's wording._

## Skills named

Google Ads, Meta Ads Manager, Microsoft Excel

## Required

- Bachelor's degree in digital marketing or related field
- 4–6+ years of hands-on paid media management experience, ideally in retail or e-commerce
- Deep expertise in Google Ads and Meta Ads Manager
- Strong proficiency in GA4 and platform reporting dashboards
- Proven track record managing substantial media budgets with documented ROAS improvement
- Understanding of acquisition metrics (CAC, MER, AOV, LTV, contribution margin)
- Experience with CDPs and conversion API integrations
- Self-directed and autonomous decision-making in performance-driven environments

## Nice to have

- Pinterest and YouTube advertising experience
- Experience with churn reduction and subscription LTV modeling

Apply on Deseret Book Company's site: https://deseretmanagement.wd1.myworkdayjobs.com/en-US/DeseretBook/job/Corporate-Office/Paid-Media-Manager_R8062