# Assoc Mgr Marketing WTR

Hiring organization: [The Hershey Company](https://career.thegoodapps.co/organizations/the-hershey-company)

Canonical page: https://career.thegoodapps.co/jobs/b390541f-9614-40c7-a8bf-93783c2d6efe

Listed on The Hershey Company's own careers site. Applications go to them directly.

- Seniority: Junior
- Location: Hershey, PA

## Summary

This role manages marketing strategy and portfolio for Hershey's brands in airport and travel retail channels across the Americas, focusing on innovation commercialization and brand performance. It suits mid-level marketing professionals with FMCG experience who want cross-functional leadership and global brand exposure.

_Our summary, not The Hershey Company's wording._

## Skills named

Brand Marketing, Budget Management, Cross-functional Collaboration, Market Research, Portfolio Management

## Required

- Bachelor's degree in business or related field
- 4-5 years of marketing experience in FMCG or similar industry
- Strategic marketing planning and execution
- Brand performance monitoring and analysis
- Innovation and product portfolio management

## Nice to have

- Marketing or business major
- Experience with research agencies and insights teams
- Trade marketing activation experience

Apply on The Hershey Company's site: https://careers.thehersheycompany.com/job/Hershey-Assoc-Mgr-Marketing-WTR-PA-17033/1409176700/