# Head of Institutional Marketing

Hiring organization: [Voya Financial](https://career.thegoodapps.co/organizations/voya-financial)

Canonical page: https://career.thegoodapps.co/jobs/b2948c89-002d-46d7-9469-4b16d086236c

Listed on Voya Financial's own careers site. Applications go to them directly.

- Seniority: Management
- Location: New York, NY
- Salary: 144000 – 180000 USD per year

## Summary

Lead institutional channel marketing strategy for an asset management firm, partnering with distribution and investment teams to develop integrated campaigns and client programs that drive growth. This role suits experienced marketing leaders comfortable with cross-functional collaboration, alternative investments, and translating business priorities into measurable marketing execution.

_Our summary, not Voya Financial's wording._

## Skills named

Competitive Analysis, Customer Relationship Management (CRM), Digital Marketing, Marketing Automation, Product Marketing

## Required

- 10+ years of channel marketing experience in asset management
- Deep understanding of institutional buying dynamics and consultant research processes
- Demonstrated experience developing institutional channel marketing plans and lifecycle campaigns
- Strong product marketing expertise including positioning and investment narratives
- Experience marketing alternative investment strategies
- Ability to influence senior stakeholders through sound judgment and collaboration
- People leadership skills with coaching and accountability focus
- Bachelor's degree

## Nice to have

- Familiarity with CRM, marketing automation, and digital marketing platforms
- Experience with analytics to measure adoption and business impact

Apply on Voya Financial's site: https://godirect.wd5.myworkdayjobs.com/en-US/voya_jobs/job/New-York-NY/Head-of-Institutional-Marketing_JR0033112-1