# Senior Performance Marketing Manager

Hiring organization: [Talkspace](https://career.thegoodapps.co/organizations/talkspace)

Canonical page: https://career.thegoodapps.co/jobs/af05000b-ea0f-4710-84bd-7fe797fa6831

Listed on Talkspace's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: New York, NY
- Remote: yes
- Salary: 125000 – 150000 USD per year

## Summary

This role leads performance marketing strategy and execution for Talkspace's consumer therapy product (Tee), managing paid acquisition campaigns across Google, Meta, and TikTok while optimizing budgets and creative. It suits an experienced performance marketer who combines analytical rigor with hands-on campaign management and can translate data insights into clear strategy recommendations.

_Our summary, not Talkspace's wording._

## Skills named

A/B Testing, Conversion Rate Optimization, Google Ads, Looker, Meta Ads Manager, Mixpanel, Paid Search, Tableau

## Required

- 6+ years performance marketing or digital acquisition experience
- Hands-on experience with Google Ads and Meta Ads Manager
- Experience managing substantial media budgets with accountability for CAC/CPA and efficiency metrics
- Strong analytical skills to independently diagnose performance changes
- Ability to connect media performance to conversion and business outcomes
- Experience developing and managing structured testing programs
- Experience managing performance creative production and translation of data into creative strategy
- Proficiency with analytics tools such as Mixpanel, Looker, GA4, or Tableau
- Understanding of attribution and platform reporting limitations
- Strong written and verbal communication skills
- Project management skills managing multiple workstreams and stakeholders

## Nice to have

- Experience launching or scaling a newer product or business line
- Experience in healthcare, consumer subscription, or performance-driven consumer acquisition
- Experience with incrementality testing, geo-testing, or MMM
- Experience in privacy-conscious or regulated marketing environments
- Experience with upper-funnel or emerging channels such as YouTube, CTV, or programmatic
- Experience working with creators or managing high-volume digital creative production

Apply on Talkspace's site: https://www.talkspace.com/careers/job?gh_jid=6150547004