# Growth Marketing Manager, Foundry

Hiring organization: [Instructure](https://career.thegoodapps.co/organizations/instructure)

Canonical page: https://career.thegoodapps.co/jobs/aeefaeb4-ba3b-4ec5-99ac-6eba9d440da9

Listed on Instructure's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: United States, Germany, China, Netherlands, Budapest, Hungary, Mexico, INTL-REMOTE-Brazil, Brazil, Manila, Philippines (remote), Spain, Hong Kong, Australia, Norway, Sweden
- Remote: yes

## Summary

This role builds the marketing engine for new AI products at Instructure's Foundry division, handling everything from positioning and messaging to demand generation and customer lifecycle. It suits experienced growth marketers who thrive launching new categories with minimal existing audience or brand foundation, and who measure success by pipeline and revenue rather than vanity metrics.

_Our summary, not Instructure's wording._

## Skills named

Campaign Management, Content Marketing, Demand Generation, Go-to-Market Strategy, Pricing Strategy, Product Marketing

## Required

- Five or more years in product, portfolio, or growth marketing
- Demonstrated ability to drive go-to-market strategy and execute product launches end to end
- Demand generation experience across campaigns, funnel, and audience building
- Strong writing and portfolio of strategically focused content and collateral
- Ability to influence executive and cross-functional teams and present to groups

## Nice to have

- Experience in ed tech or related industry
- Experience marketing to K12, higher education, and business and government segments

Apply on Instructure's site: https://jobs.ashbyhq.com/instructure/b1a6ac86-c886-4ea2-8839-c5285f1415d4/application