# Director of B2B Employer Marketing (Remote)

Hiring organization: [Rula](https://career.thegoodapps.co/organizations/rula)

Canonical page: https://career.thegoodapps.co/jobs/a7c06700-bcf5-4d88-93b1-7b50b794a666

Listed on Rula's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Director
- Location: Remote - United States
- Remote: yes
- Salary: 189000 – 220448 USD per year

## Summary

This role leads B2B employer marketing efforts for a mental healthcare platform, transforming the team from content production to data-driven activation with an emphasis on attribution, automation, and scalable campaign systems. It suits an experienced marketing leader comfortable with MarTech stacks, team leadership, and driving patient acquisition through evidence-based testing and AI-powered optimization.

_Our summary, not Rula's wording._

## Skills named

A/B Testing, Amazon Redshift, Amplitude, Data Pipelines, HubSpot, MarTech, Salesforce

## Required

- 10+ years marketing, growth, product marketing, or business operations experience focused on user activation
- Direct experience scaling teams using AI and ML-driven automation for attribution and incrementality challenges
- Demonstrated cross-functional influence and executive communication skills across Commercial, Analytics, and Product teams
- Proven track record leading teams through managers and individual contributors, including hiring and retention of high-performing talent
- Hands-on proficiency with MarTech stack (HubSpot, Salesforce, Redshift, Amplitude) and data pipelines for marketing attribution

## Nice to have

- 3+ years at high-growth startup or tech-forward healthcare/pharma company
- Deep knowledge of healthcare ecosystem workflows for PCPs, health plans, and employers in behavioral health or telehealth
- Expertise implementing and managing AI agents or LLM-powered tools to automate content and campaign workflows
- Player-coach experience balancing operational depth with high-level strategic leadership

Apply on Rula's site: https://jobs.ashbyhq.com/rula/5d7b5c9b-af41-432f-ba38-6045af9886d5/application