# Senior Analyst, Brand Strategy and Measurement

Hiring organization: [Kayak.com](https://career.thegoodapps.co/organizations/kayak-com)

Canonical page: https://career.thegoodapps.co/jobs/a73f2bcc-fb25-48b9-a689-2b6c4e491030

Listed on Kayak.com's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: Norwalk Office
- Remote: yes
- Salary: 110000 – 120000 USD per year

## Summary

KAYAK seeks someone to design and oversee brand measurement programs that quantify marketing effectiveness across global markets, translating complex analytics into business insights for executives and regional teams. This role suits analytical professionals who enjoy experimental design and want to directly influence how a major travel brand invests in marketing.

_Our summary, not Kayak.com's wording._

## Skills named

Adjust, Google Ads, Google Analytics, Looker, Meta Ads Manager, Microsoft Excel, Power BI, Python, SQL, Tableau

## Required

- 4–6 years of experience in marketing analytics, measurement, paid media, strategy, or related analytical role
- Experience evaluating and optimizing marketing performance across digital and/or offline channels
- Familiarity with marketing measurement approaches such as incrementality testing, attribution, brand lift studies, or media mix modeling
- Demonstrated ability to use data and analysis to influence business decisions
- Proficiency in Excel and SQL for data analysis
- Familiarity with marketing and analytics platforms such as Google Analytics, Adjust, Meta Ads Manager, Google Ads, or similar tools
- Experience with data visualization tools such as Looker, Tableau, Power BI, or Google Data Studio
- Strong organizational skills to manage multiple projects simultaneously
- Clear communication skills to explain complex analytical concepts to both technical and non-technical audiences
- Curious, collaborative mindset with genuine interest in improving marketing effectiveness measurement

## Nice to have

- Experience within consumer technology, travel, or digital-first environment
- Experience with Python
- Experience working with external agencies, research vendors, or measurement partners

Apply on Kayak.com's site: https://jobs.ashbyhq.com/KAYAK/08111bdb-bf7b-4d4f-beaf-9652cc38d3cf/application