# Associate Director, US Omnichannel/Digital Engagement

Hiring organization: [Biogen](https://career.thegoodapps.co/organizations/biogen)

Canonical page: https://career.thegoodapps.co/jobs/a693de72-0a17-4983-aa71-b2bc963380da

Listed on Biogen's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: Cambridge, MA
- Salary: 164000 – 226000 USD per year

## Summary

Lead omnichannel and digital engagement strategy for assigned pharmaceutical brands at Biogen, orchestrating personalized customer journeys across channels using AI-powered tools. This role suits strategists with healthcare marketing experience who can translate brand objectives into measurable campaign execution while partnering closely with brand, media, and analytics teams.

_Our summary, not Biogen's wording._

## Skills named

Analytics, Brand Strategy, Campaign Planning, MarTech, Regulatory Compliance

## Required

- 7+ years omnichannel/digital engagement in pharmaceutical or biotech marketing
- Proven ability to design omnichannel strategies for existing brands including customer journeys and channel mix
- Strategic execution ownership from planning through performance measurement
- Working knowledge of AI-driven next-best-action and orchestration frameworks
- Experience as trusted omnichannel partner influencing brand team decisions
- Hands-on ownership of omnichannel campaign planning, execution, monitoring, and optimization
- Ability to translate omnichannel strategies into operational requirements within MarTech systems
- Cross-functional collaboration across media, operations, decision science, IT, and compliance
- Analytics proficiency to interpret performance data and inform strategic refinement
- Understanding of regulatory, privacy, and promotional compliance requirements
- BA/BS degree

## Nice to have

- MBA

Apply on Biogen's site: https://biibhr.wd3.myworkdayjobs.com/en-US/external/job/Cambridge-MA/Associate-Director--US-Omnichannel-Digital-Engagement_REQ23787