# Senior Segment Product Marketing Manager (Field Service)

Hiring organization: [Geotab](https://career.thegoodapps.co/organizations/geotab)

Canonical page: https://career.thegoodapps.co/jobs/9d9b5aa5-cd42-4121-8267-a4e48ee9ef33

Listed on Geotab's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: Remote - US
- Remote: yes

## Summary

This role leads end-to-end marketing strategy for Geotab's field service segment, spanning specialty trades and property maintenance operators. It suits experienced B2B SaaS marketers who excel at cross-functional collaboration, conducting buyer research, and translating market insights into go-to-market strategies and sales enablement.

_Our summary, not Geotab's wording._

## Skills named

Competitive Intelligence, Go-to-Market Strategy, Marketing Strategy, Sales Enablement

## Required

- 8+ years marketing strategy experience in B2B SaaS or technology
- 3+ years vertical or segment-specific B2B marketing
- Bachelor's degree in Marketing, Communications, Business, or related field
- Ability to conduct segment research and synthesize findings into strategy
- Strong cross-functional collaboration and communication skills
- Experience developing value propositions and marketing collateral

## Nice to have

- MBA
- Experience in telematics, fleet management, or connected vehicle technology
- Demonstrated thought leadership in industry events and associations

Apply on Geotab's site: https://job-boards.greenhouse.io/geotab/jobs/5395841008