# Marketing Director, Brand Culture

Hiring organization: [Bend Studio](https://career.thegoodapps.co/organizations/bend-studio)

Canonical page: https://career.thegoodapps.co/jobs/9c586386-5213-4313-8733-e7be4847d0da

Listed on Bend Studio's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Director
- Location: San Mateo, CA
- Salary: 212000 – 318000 USD per year

## Summary

A strategic marketing leadership role focused on connecting PlayStation with youth culture globally through emerging trends in gaming, entertainment, and social platforms. This suits an experienced brand strategist who can synthesize cultural insights into scalable programs and lead cross-functional teams.

_Our summary, not Bend Studio's wording._

## Skills named

Brand Strategy, Influencer Marketing, Project Management

## Required

- Bachelor's degree in marketing, advertising, or related field
- 15+ years building culturally relevant brands in gaming, entertainment, sports, fashion, music, technology, or consumer lifestyle
- Proven experience defining and driving youth culture strategy for a global brand
- Deep expertise working with creators, influencers, and cultural partners in social-first environments
- Strong understanding of Gen Z and youth audiences, platforms, and cultural behaviors
- Track record of translating cultural insights into breakthrough marketing programs and global brand platforms
- Experience managing agencies and external partners
- Strong project management and prioritization abilities
- Experience influencing senior leadership and leading cross-functional teams across multiple regions

## Nice to have

- Genuine interest in or passion for gaming, entertainment, technology, or digital consumer brands

Apply on Bend Studio's site: https://job-boards.greenhouse.io/sonyinteractiveentertainmentglobal/jobs/6113807004