# Multi-Channel Marketing Director

Hiring organization: [CNA Financial](https://career.thegoodapps.co/organizations/cna-financial)

Canonical page: https://career.thegoodapps.co/jobs/912b9493-e7d7-4b48-bee3-c0c5d22fcdc5

Listed on CNA Financial's own careers site. Applications go to them directly.

- Seniority: Director
- Salary: 97000 – 189000 USD per year

## Summary

Lead the strategy and execution of CNA's email and social media marketing programs, managing campaigns across the full customer lifecycle and driving brand presence through data-informed, multichannel initiatives. This role suits experienced B2B marketers with deep expertise in marketing automation platforms and the leadership capability to influence cross-functional teams.

_Our summary, not CNA Financial's wording._

## Skills named

A/B Testing, Adobe Marketo Engage, Email Marketing, Google Tag Manager, Hootsuite, Marketing Automation, Salesforce, Social Media Marketing, Web Analytics

## Required

- 7–10 years of progressive B2B marketing experience
- At least 4 years owning email and/or social media strategy at a program or channel level
- Deep understanding of email marketing regulatory landscape
- Extensive hands-on experience with marketing automation platforms
- Deep expertise across paid, owned, and earned media in B2B environment
- Experience establishing KPIs and analyzing performance metrics
- Demonstrated success managing complex cross-functional initiatives
- Experience leading external partners and managing budgets
- Bachelor's degree in Marketing, Communications, Business, Journalism, Digital Marketing or related field

## Nice to have

- Property & Casualty insurance industry experience
- Marketing Automation Certification (Marketo Certified Associate/Expert)
- Hands-on experience with Salesforce CRM and Marketo-CRM data relationship
- Experience with Litmus or equivalent email testing/deliverability tools
- Experience with Google Tag Manager for marketing tracking and attribution

Apply on CNA Financial's site: https://cna.wd1.myworkdayjobs.com/en-US/CNA_Careers/job/Chicago-IL-USA/Multi-Channel-Marketing-Director_R-7797