# Brand Manager - Live Content and Seasonal Marketing

Hiring organization: [Bend Studio](https://career.thegoodapps.co/organizations/bend-studio)

Canonical page: https://career.thegoodapps.co/jobs/90829c8a-c762-48bc-8fe2-a37eefb72892

Listed on Bend Studio's own careers site. Applications go to them directly.

- Seniority: Mid
- Location: San Mateo, CA
- Salary: 126700 – 190100 USD per year

## Summary

Lead marketing strategy for MLB The Show's year-round live content, seasonal events, and player engagement initiatives. This role bridges annual launches and ongoing gameplay, combining live-service marketing expertise with baseball culture and community knowledge to drive retention and participation.

_Our summary, not Bend Studio's wording._

## Skills named

Analytics, Customer Relationship Management (CRM)

## Required

- 5+ years in gaming, sports marketing, brand marketing, product marketing, or lifecycle marketing
- Deep knowledge of MLB The Show game modes and player community
- Passion for baseball and familiarity with MLB players, teams, and season structure
- Experience supporting live-service games and ongoing content programs
- Analytical mindset and comfort with data
- Strong communication and stakeholder management

## Nice to have

- Experience with player retention or CRM programs
- Experience working with sports, entertainment, or gaming communities
- Experience partnering with analytics and community teams to inform decisions

Apply on Bend Studio's site: https://job-boards.greenhouse.io/sonyinteractiveentertainmentglobal/jobs/6117167004