# Senior Director, Consumer Marketing

Hiring organization: [Gofundme](https://career.thegoodapps.co/organizations/gofundme)

Canonical page: https://career.thegoodapps.co/jobs/8a9b40dd-a98f-4d28-82aa-3d35c4534264

Listed on Gofundme's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: Remote
- Remote: yes
- Salary: 195000 – 292000 USD per year

## Summary

GoFundMe is seeking a senior marketing leader to reshape the brand's positioning from crisis-focused to everyday-life relevant, building emotional connections through integrated campaigns and storytelling across channels. This role suits someone with deep brand-building expertise who can drive both cultural impact and business growth while leading cross-functional teams.

_Our summary, not Gofundme's wording._

## Skills named

Analytics, Brand Strategy, Campaign Management, Content Strategy, Data-Driven Marketing

## Required

- 12+ years leading consumer, brand, integrated, or audience marketing for consumer-facing, marketplace, technology, media, or mission-driven organizations
- Proven success building brands that drive cultural relevance and business growth
- Deep expertise in brand strategy, integrated marketing, content development, audience engagement, and storytelling
- Understanding of community-driven, purpose-led, and culturally relevant marketing
- Experience leading large-scale integrated campaigns across multiple channels
- Ability to influence and align senior stakeholders across complex organizations
- Experience building and developing high-performing marketing teams
- Strong analytical capabilities and data-informed approach to decision making
- Exceptional communication, storytelling, and executive presence

Apply on Gofundme's site: https://job-boards.greenhouse.io/gofundme/jobs/8080535