# Principal Product Marketing Manager

Hiring organization: [Intercom](https://career.thegoodapps.co/organizations/intercom)

Canonical page: https://career.thegoodapps.co/jobs/83e7ad58-99ce-4aff-a0c4-df3d3ba330dc

Listed on Intercom's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: San Francisco, CA
- Salary: 200000 – 240000 USD per year

## Summary

This role leads competitive strategy and positioning for Fin's AI customer service platform, establishing a competitive intelligence function from scratch and ensuring the field can execute winning sales plays against rival products. It suits experienced product marketers who excel at translating competitive insights into field-usable narratives and battle strategies.

_Our summary, not Intercom's wording._

## Skills named

Artificial Intelligence (AI), Competitive Intelligence, Product Marketing, Sales Enablement

## Required

- 7+ years in product marketing, competitive intelligence, or solutions marketing at B2B SaaS
- Own end-to-end competitive strategy and ideally built a compete function from scratch
- Turn win/loss and customer research into actionable field strategy
- Build and operate content that sales teams actually use
- Excellent written communication and editorial judgment
- Read product docs, use the product, and understand technical differentiation before messaging
- Work across functions and push strategy through to execution

## Nice to have

- Experience in fast-shipping product environments
- Fluent use of AI tools in own work
- Background in the AI customer service or support space
- Proactive sales play development

Apply on Intercom's site: https://job-boards.greenhouse.io/intercom/jobs/7232569