# VP, Brand

Hiring organization: [Weight Watchers](https://career.thegoodapps.co/organizations/weight-watchers)

Canonical page: https://career.thegoodapps.co/jobs/83aabbec-ff88-4c2d-8525-61633c53edd6

Listed on Weight Watchers's own careers site. Applications go to them directly.

- Seniority: VP
- Location: New York, NY
- Salary: 250000 – 275000 USD per year

## Summary

This VP of Brand role leads strategic brand positioning and architecture for a digital health company, serving as the executive diplomat between creative teams and leadership. The ideal candidate is an experienced brand strategist who excels at establishing frameworks and organizational clarity rather than hands-on execution, enabling creative teams to scale impact across health and wellness messaging.

_Our summary, not Weight Watchers's wording._

## Skills named

Brand Strategy, Stakeholder Management

## Required

- 15+ years of brand leadership experience in agency or startup environments
- Proven track record partnering with senior creative talent without micromanaging execution
- Executive-level stakeholder management and comfort pushing back on C-Suite priorities
- Mastery of strategic frameworks, positioning, and organizational alignment
- Experience leading established heads of content, social, creative, and operations

## Nice to have

- Deep understanding of healthcare or digital health industry
- Experience navigating brand transitions into new product categories or clinical pathways
- Track record of connecting brand strategy to measurable business growth metrics

Apply on Weight Watchers's site: https://job-boards.greenhouse.io/ww/jobs/5192684008