# Senior Performance Marketing Specialist

Hiring organization: [GOAT GROUP](https://career.thegoodapps.co/organizations/goat-group)

Canonical page: https://career.thegoodapps.co/jobs/808119da-9d78-4b85-a936-3bad5c44f652

Listed on GOAT GROUP's own careers site. Applications go to them directly.

- Seniority: Senior
- Location: Remote US
- Remote: yes
- Salary: 75520 – 111000 USD per year

## Summary

This role manages paid advertising campaigns across Meta, TikTok, and YouTube for a sneaker and streetwear marketplace, with a focus on creative testing and incrementality measurement. The position suits experienced performance marketers who are comfortable with data analysis, AI tools, and translating ad platform metrics into strategic insights.

_Our summary, not GOAT GROUP's wording._

## Skills named

AppsFlyer, Branch, Data Analysis, Gemini, Google BigQuery, Pivot Tables, Snowflake, SQL

## Required

- 3+ years hands-on performance marketing with Meta Ads, TikTok Ads, and/or YouTube Ads
- Experience measuring performance with incrementality or MMM methods
- Proficiency with performance data analysis including pivot tables and dashboards
- Practical AI fluency using LLMs and AI tools in daily workflow
- Strong written and verbal communication skills

## Nice to have

- Experience in marketplace, resale, ecommerce, or DTC business
- Familiarity with creative automation tools like Motion, Pencil, Smartly, or AdCreative
- SQL or data warehouse experience with Snowflake or BigQuery
- Exposure to affiliate networks, creator-commerce platforms, or TikTok Shop
- Mobile app install campaign experience with MMPs like AppsFlyer or Branch
- Knowledge of sneakers, streetwear, and resale marketplaces

Apply on GOAT GROUP's site: https://job-boards.greenhouse.io/goatgroup/jobs/4739429005