# Campaign Strategist

Hiring organization: [Acxiom](https://career.thegoodapps.co/organizations/acxiom)

Canonical page: https://career.thegoodapps.co/jobs/7c183680-3f60-4f39-8c59-bc4ac88fc5ad

Listed on Acxiom's own careers site. Applications go to them directly.

- Seniority: Senior
- Location: Remote/Homebased
- Remote: yes

## Summary

This role involves creating and managing data-driven campaign strategies for multiple clients simultaneously, translating business goals into detailed audience segmentation and funnel frameworks. It suits strategists who excel at bridging analytics and marketing execution, comfortable moving between deep strategic work and rapid-turnaround requests across channels.

_Our summary, not Acxiom's wording._

## Skills named

Customer Segmentation, Marketing Automation

## Required

- 7–12 years in agency or client management environment
- Build campaign strategies and define target audiences
- Map lead-to-customer journeys across funnel stages
- Understanding of segmentation, deciles, and scoring models
- Write clear, actionable Business Requirements Documents
- Strong grasp of funnel dynamics and relevant KPIs at each stage
- Manage multiple client strategies and ad-hoc requests concurrently
- Present strategy clearly to technical and non-technical audiences
- Identify workflow gaps and propose scalable improvements

## Nice to have

- Partner with analytics teams and interpret their findings
- Familiarity with CRM, CDP, or marketing automation tools
- Multi-channel campaign experience (email, paid media, direct mail, etc.)
- Knowledge of test-and-learn and experimentation frameworks
- People leadership or coaching experience

Apply on Acxiom's site: https://acxiomllc.wd5.myworkdayjobs.com/en-US/AcxiomUSA/job/RemoteHomebased/Campaign-Strategist_JR014321