# Business Intelligence Lead, Performance Marketing

Hiring organization: [Launch Potato](https://career.thegoodapps.co/organizations/launch-potato)

Canonical page: https://career.thegoodapps.co/jobs/794c9607-cca7-4072-8486-3eee7250cf21

Listed on Launch Potato's own careers site. Applications go to them directly.

- Seniority: Senior
- Location: United States (remote)
- Remote: yes

## Summary

This role leads the data infrastructure and reporting systems for Launch Potato's performance marketing verticals, partnering directly with business teams to translate complex data into actionable insights. It suits experienced BI professionals who thrive on embedding with stakeholders, building trust through data literacy, and evolving from execution-focused builders into strategic analytical partners.

_Our summary, not Launch Potato's wording._

## Skills named

Power BI, SQL, Tableau

## Required

- Expert SQL proficiency
- Ability to extract insights from unstructured and complex data
- Ownership of reporting infrastructure and standardization
- Performance marketing optimization expertise
- Advanced LookML development or equivalent BI tool capability
- Business domain knowledge in performance and affiliate marketing
- Minimum 7 years of BI or analytics experience with direct exposure to performance or affiliate marketing
- End-to-end reporting ownership from data pipeline through dashboard delivery
- Experience working with messy, complex third-party data

## Nice to have

- Retrospective analysis across experiments, creatives, and seasonality
- Experience conducting CAC performance analysis
- Track record of driving business team self-service analytics adoption

Apply on Launch Potato's site: https://launchpotato.com/careers-list?gh_jid=6049575004