# Intuit GBSG Staff Marketing Manager - Media Planning & Strategy

Hiring organization: [Intuit](https://career.thegoodapps.co/organizations/intuit)

Canonical page: https://career.thegoodapps.co/jobs/66f9923e-e342-4645-9e54-78bd5d4095bc

Listed on Intuit's own careers site. Applications go to them directly.

- Seniority: Staff
- Location: San Francisco, CA
- Salary: 169000 – 229000 USD per year

## Summary

Lead strategic paid media planning and budget allocation across Intuit's B2B marketing portfolio, managing full-funnel campaigns from upper-funnel brand investment through lower-funnel performance channels. This role suits experienced media strategists with deep expertise in multi-channel attribution, agency management, and the ability to balance brand-building with measurable ROI.

_Our summary, not Intuit's wording._

## Skills named

SEM

## Required

- 10+ years paid media experience with large-scale B2B acquisition campaign ownership
- $20M+ annual budget management across Programmatic Display, Paid Social, and SEM
- Full-funnel media planning across upper and lower funnel channels
- Portfolio-level budget management experience
- Media brief writing that translates business objectives to planning inputs
- Agency relationship management at strategic level including plan review and performance governance
- Working knowledge of advanced measurement methodologies (MMM, incrementality testing, media mix tests, geo holdouts, causal lift studies)

## Nice to have

- Experience using AI tools for media strategy and operations
- Claude Code experience

Apply on Intuit's site: https://jobs.intuit.com/job/san-francisco/intuit-gbsg-staff-marketing-manager-media-planning-and-strategy/27595/98915110464