# Senior Manager, Performance Marketing (Growth, Paid Media, Analytics)

Hiring organization: [Scholastic](https://career.thegoodapps.co/organizations/scholastic)

Canonical page: https://career.thegoodapps.co/jobs/65dba14c-ea34-453c-93cc-fc25b45aa38a

Listed on Scholastic's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: New York, NY
- Salary: 95000 – 105000 USD per year

## Summary

Lead growth and performance marketing initiatives for Scholastic's Book Fairs program, focusing on driving customer engagement through digital campaigns, paid media, and email strategies. This role suits experienced marketing managers who thrive in data-driven environments and want to scale consumer adoption programs while managing cross-functional teams.

_Our summary, not Scholastic's wording._

## Skills named

A/B Testing, Data Analysis, Digital Marketing, Email Marketing, Paid media

## Required

- 7+ years of progressive marketing experience including growth marketing and digital campaigns
- 2-4+ years of people management and team leadership
- Multi-channel marketing strategy development and execution
- Strong analytical skills and data-driven decision making
- Cross-functional collaboration across departments
- Paid media, platform optimization and budget management experience

## Nice to have

- Audience definitions and segmentation experience
- First-party, second-party, third-party data strategy knowledge
- Lifecycle and CRM system expertise
- Passion for children's literacy and Scholastic's mission
- Knowledge of emerging marketing channels and AI applications

Apply on Scholastic's site: https://scholastic.wd5.myworkdayjobs.com/en-US/External/job/New-York-New-York/Senior-Performance-Marketing-Manager_R15461