# Head of Enterprise Marketing

Hiring organization: [HeyGen](https://career.thegoodapps.co/organizations/heygen)

Canonical page: https://career.thegoodapps.co/jobs/65c14398-6855-4d54-8651-5d1d1a693541

Listed on HeyGen's own careers site. Applications go to them directly.

- Seniority: Senior
- Location: San Francisco, CA
- Salary: 200000 – 250000 USD per year

## Summary

This role is for building HeyGen's enterprise marketing function from the ground up, focusing on account-based marketing strategies to win large strategic customers. You'll operate as a hands-on strategist and executor, working closely with sales to create targeted programs that penetrate high-value accounts and convert existing product adoption into enterprise relationships.

_Our summary, not HeyGen's wording._

## Skills named

Account-Based Marketing, Marketing Analytics, Paid media, Sales Enablement

## Required

- 8–12+ years of B2B marketing experience
- Proven track record building and executing account-based marketing programs that generated enterprise pipeline and revenue
- Experience marketing to large enterprise customers with high-ACV, complex sales motions
- Deep understanding of ABM tactics including targeted paid media, personalized content, executive programs, field marketing, and buying-committee engagement
- Strong partnership instincts with Sales focused on shared account and revenue outcomes
- Ability to balance strategy development with hands-on execution
- Fluency with AI tools for research, personalization, content creation, and performance analysis

## Nice to have

- Experience with broader B2B demand generation
- Experience building a function from early stage and hiring a small team
- Background at a fast-growing product-led growth company

Apply on HeyGen's site: https://job-boards.greenhouse.io/heygen/jobs/5229132007