# Lifecycle Marketing Manager, Campaign Strategy & Execution

Hiring organization: [Notion](https://career.thegoodapps.co/organizations/notion)

Canonical page: https://career.thegoodapps.co/jobs/61362c3f-88a5-41ff-9fc3-176ac8c19292

Listed on Notion's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Mid
- Location: San Francisco, CA
- Remote: yes
- Salary: 190000 – 220000 USD per year

## Summary

This role leads end-to-end lifecycle marketing campaigns at Notion, from strategy through execution, using platforms like Customer.io to drive user adoption and engagement. You'll work cross-functionally to build onboarding, activation, and retention programs while measuring business impact and improving campaign effectiveness over time.

_Our summary, not Notion's wording._

## Skills named

A/B Testing, AI Personalization, Braze, Iterable Cross-Channel, Salesforce Marketing Cloud, SQL

## Required

- 8+ years of lifecycle, CRM, growth, or product-marketing campaign experience
- Independent leadership of complex cross-functional campaigns at scale
- Customer journey thinking across activation, adoption, engagement, conversion, and retention
- Hands-on experience with a lifecycle platform such as Customer.io, Braze, Iterable, or Salesforce Marketing Cloud
- Audience segmentation, personalization, experimentation, and campaign measurement skills
- Strong project leadership with clear communication and execution

## Nice to have

- Working knowledge of SQL or self-serve analytics
- B2B or product-led growth experience
- Product telemetry experience
- In-product messaging experience
- AI-assisted campaign workflow experience

Apply on Notion's site: https://jobs.ashbyhq.com/notion/576401b9-66e7-4407-a9e2-8aafaa590082/application