# Growth Marketing Specialist

Hiring organization: [HeyGen](https://career.thegoodapps.co/organizations/heygen)

Canonical page: https://career.thegoodapps.co/jobs/6127a14e-2c7f-4138-8972-d0122c141f53

Listed on HeyGen's own careers site. Applications go to them directly.

- Seniority: Mid
- Location: San Francisco, CA
- Salary: 110000 – 150000 USD per year

## Summary

HeyGen needs someone to manage the day-to-day execution of paid marketing campaigns across Google, Meta, TikTok, and emerging platforms, handling everything from launching ads to optimizing bids and running A/B tests. This role suits a detail-oriented marketer who thrives in a fast-paced environment and enjoys blending analytical work with creative experimentation.

_Our summary, not HeyGen's wording._

## Skills named

A/B Testing, AppsFlyer, Google Ads, Google Analytics 4, Keyword Research, Meta Ads Manager

## Required

- 3 years of hands-on growth marketing or performance marketing experience
- Proficiency in Google Ads and Meta Ads Manager
- Ability to pull keyword reports, adjust bids, and manage budgets independently
- Detail-oriented and analytical mindset
- Self-starter comfortable with high autonomy

## Nice to have

- Experience managing affiliate programs, especially Rewardful
- Familiarity with mobile attribution tools like AppsFlyer and Google Analytics 4
- Experience with app install campaigns and Apple Search Ads
- Background in AI, video, or creative tools industry

Apply on HeyGen's site: https://job-boards.greenhouse.io/heygen/jobs/5095609007