# Senior Manager, Lifecycle Marketing (Temporary)

Hiring organization: [The New York Times Company](https://career.thegoodapps.co/organizations/the-new-york-times-company)

Canonical page: https://career.thegoodapps.co/jobs/5ef01dd4-e9a5-48ee-8f24-1b1f4d4f7888

Listed on The New York Times Company's own careers site. Applications go to them directly.

- Employment type: contract
- Seniority: Senior
- Location: New York, NY
- Salary: 71 – 88 USD per hour

## Summary

Lead lifecycle marketing strategy for The New York Times Games, designing cross-channel campaigns to keep players engaged, reduce churn, and drive reactivation. This role suits experienced marketers comfortable with data analysis and cross-functional collaboration who want to apply their skills to a major digital product.

_Our summary, not The New York Times Company's wording._

## Skills named

A/B Testing, Cohort Analysis, Customer Relationship Management (CRM), Customer Segmentation, Email Marketing

## Required

- 7+ years in lifecycle marketing, CRM, retention marketing or related field
- Experience owning cross-channel programs including email, push, and at least one other channel (display, in-app messaging)
- Strong analytical skills and comfort using data for hypothesis testing and interpretation
- Ability to work cross-functionally with product, analytics, media and creative teams

## Nice to have

- Experience with cohort and funnel analysis
- Interest in The New York Times and Games products
- Prior experience with digital subscription, content or mobile app products
- Ability to operate autonomously and collaboratively with curiosity about identifying opportunities

Apply on The New York Times Company's site: https://job-boards.greenhouse.io/thenewyorktimes/jobs/4724836005