# VP, Brand and Performance Marketing Hiring organization: [Rent the Runway](https://career.thegoodapps.co/organizations/rent-the-runway) Canonical page: https://career.thegoodapps.co/jobs/5ca2869a-17bf-426b-88fa-1c14bf6d164e Listed on Rent the Runway's own careers site. Applications go to them directly. - Seniority: VP - Location: Brooklyn, NY - Salary: 250000 – 290000 USD per year ## Summary Lead Rent the Runway's brand and performance marketing strategy as a VP, overseeing brand positioning, integrated campaigns, and paid media across all channels while managing a multi-disciplinary team. This role suits experienced marketing leaders who can balance long-term brand building with performance metrics and have successfully rebuilt brand strategies at scale. _Our summary, not Rent the Runway's wording._ ## Skills named Affiliate Marketing, Brand Strategy, Campaign Management, Content Marketing, Customer Relationship Management (CRM), Marketing Analytics, Paid media, Performance marketing, Social Media Marketing ## Required - 12+ years of brand and performance marketing experience - VP-level or equivalent experience owning brand strategy and integrated campaigns - Experience owning performance marketing and paid media at scale, with fluency in CAC, LTV, ROAS, and attribution - Track record setting brand strategy with measurable multi-year impact on awareness, consideration, and customer trust - Experience building and developing leaders responsible for leading others - Strong creative instincts and ability to partner effectively with creative teams - Cross-functional leadership skills with influence across Marketing, Creative, Product, and Customer Experience - Experience in fashion, retail, lifestyle, or direct-to-consumer - Clear and direct communication at all organizational levels ## Nice to have - Experience rebuilding brand strategy - Familiarity with Rent the Runway's customer base and the rental fashion market Apply on Rent the Runway's site: https://job-boards.greenhouse.io/renttherunway/jobs/8156827