# Senior Marketing Content Writer, Demand Generation

Hiring organization: [SentiLink](https://career.thegoodapps.co/organizations/sentilink)

Canonical page: https://career.thegoodapps.co/jobs/5aaf28aa-3c18-4ca3-89ce-eb012c8a9dee

Listed on SentiLink's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: United States
- Remote: yes
- Salary: 100000 – 120000 USD per year

## Summary

This role creates the full suite of campaign content for a fintech identity verification company, from landing pages and emails to webinars and social posts. It suits experienced B2B marketing writers who can translate complex fraud and identity concepts into accessible copy for specific buyer personas across the sales funnel.

_Our summary, not SentiLink's wording._

## Skills named

Canva, HubSpot, LinkedIn, SEMrush, WordPress, YouTube

## Required

- 5+ years of marketing content writing, majority in demand generation or growth
- Experience producing a complete campaign kit from a single anchor asset
- Ability to write for technical B2B audiences in regulated industries (fintech, financial services, risk, payments, security)
- Ownership of concurrent campaign deadlines in a shifting-priorities environment
- Writing as a human voice rather than relying on AI as primary source
- Experience in fast-paced, high-growth startups with deep product knowledge and creative technical writing
- Work history in emerging market content teams and experience developing breakthrough messages in established markets
- Legal authorization to work in the United States and US residency
- Marketing automation experience with standard tools
- Comfortable with AI as a support tool but not dependent on it

## Nice to have

- Background in fraud, identity, credit risk, trust and safety, or lending

Apply on SentiLink's site: https://jobs.ashbyhq.com/sentilink/0ecb1273-449b-4b2c-94db-47c780c39e24/application