# Senior Manager, Loyalty & CRM

Hiring organization: [Dave & Buster's](https://career.thegoodapps.co/organizations/dave-buster-s)

Canonical page: https://career.thegoodapps.co/jobs/590dfa66-382c-4916-9950-9ad164eb9b45

Listed on Dave & Buster's's own careers site. Applications go to them directly.

- Seniority: Senior
- Location: Coppell, TX
- Salary: 90300 – 120400 USD per year

## Summary

This role leads customer retention and loyalty strategy for Dave & Buster's and Main Event, managing CRM campaigns, loyalty program optimization, and guest lifecycle marketing to drive repeat visits and lifetime value. The position suits experienced marketing leaders comfortable with data analysis, marketing automation platforms, and cross-functional collaboration in a fast-paced consumer entertainment environment.

_Our summary, not Dave & Buster's's wording._

## Skills named

Customer Segmentation, Email Marketing, HTML, Marketing Automation, Salesforce Marketing Cloud

## Required

- Bachelor's degree in Marketing, Communications, Business, or related field
- 7+ years of CRM, loyalty, lifecycle marketing, or retention marketing experience
- Proven success developing and executing CRM and loyalty strategies with measurable business results
- Deep understanding of customer segmentation, personalization, and customer journey orchestration
- Hands-on experience with Salesforce Marketing Cloud or comparable CRM/marketing automation platforms
- Experience building automated journeys, audience segmentation strategies, and testing programs
- Strong analytical skills to interpret data and identify trends
- Experience managing loyalty programs or rewards-based marketing initiatives
- Exceptional project management and ability to handle multiple priorities
- Strong communication, presentation, and stakeholder management skills
- Demonstrated ability to influence cross-functional teams

## Nice to have

- Experience in retail, restaurant, hospitality, entertainment, gaming, or consumer-facing brands
- Familiarity with customer data platforms, personalization tools, and emerging CRM technologies
- Working knowledge of HTML and email development best practices
- Experience leading agency relationships and external vendor partnerships

Apply on Dave & Buster's's site: https://daveandbusters.wd1.myworkdayjobs.com/en-US/Dave_and_Busters_Careers/job/Coppell-TX-Corporate/Senior-Manager--Loyalty---CRM_R-1011863