# Demand Generation Program Manager | United States | Remote

Hiring organization: [Grafana Labs](https://career.thegoodapps.co/organizations/grafana-labs)

Canonical page: https://career.thegoodapps.co/jobs/535031b3-a195-42df-ae7b-3cd436f6decf

Listed on Grafana Labs's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Mid
- Location: United States (Remote)
- Remote: yes
- Salary: 100000 – 120000 USD per year

## Summary

A demand generation leader role focused on driving expansion and cross-sell revenue within Grafana's existing customer base by owning lifecycle programs across multiple channels. The position is ideal for someone who combines traditional program management skills with hands-on AI automation experience and wants to shape how demand generation operates in an agentic era.

_Our summary, not Grafana Labs's wording._

## Skills named

Google BigQuery, Marketo, Salesforce

## Required

- 5+ years in demand generation, growth marketing, or lifecycle marketing at B2B software companies
- Experience running programs across at least two or three channels (email, paid, events, web, outbound)
- Proven track record of marketing to existing customers with pipeline results
- Hands-on experience building automations or agentic workflows
- Ability to pull data, validate it, and produce reports suitable for executive review
- Strong program management fundamentals with cross-functional collaboration skills

## Nice to have

- Experience with product-led growth (PLG) alongside sales-led motions
- Familiarity with observability, monitoring, or open-source ecosystems
- Working knowledge of Marketo, Salesforce, and modern data stacks like BigQuery
- Published work or shipped content about AI in marketing operations

Apply on Grafana Labs's site: https://job-boards.greenhouse.io/grafanalabs/jobs/6115634004