# Associate Director, Google Ads

Hiring organization: [Ground News](https://career.thegoodapps.co/organizations/ground-news)

Canonical page: https://career.thegoodapps.co/jobs/4d96646c-c92e-482c-8700-2bc43f23167d

Listed on Ground News's own careers site. Applications go to them directly.

- Seniority: Senior
- Location: Remote - Canada, Remote - United States
- Remote: yes

## Summary

This role involves rebuilding Ground News's Google Ads presence from a small foundation into a significant revenue driver for a subscription news platform. You'll own strategy across Search, Performance Max, Demand Gen, and YouTube, with room to test adjacent paid channels while maintaining disciplined unit economics.

_Our summary, not Ground News's wording._

## Skills named

AppsFlyer, Firebase, Google Ads, Landing Page Optimization

## Required

- 5+ years managing Google Ads at meaningful scale
- Proven track record scaling accounts from small to large
- Hands-on YouTube campaign experience
- Strong analytical skills with GA4 and BI tools
- Creative briefing and diagnostic ability for video ads
- Bias to action in a small team environment
- Experience with paid channels beyond Google

## Nice to have

- Background in subscription, DTC, or app marketing
- Diverse paid social platform experience
- CTV/OTT and linear TV buying experience
- AppsFlyer MMP setup and SKAN configuration
- Firebase event tracking and audience building
- Landing page design and engineering collaboration
- Apple Search Ads or app-install experience
- Familiarity with MMM or geo-lift testing
- Genuine interest in news and media

Apply on Ground News's site: https://jobs.ashbyhq.com/groundnews/ef71c022-6592-4f78-8dc4-ba54963a5646/application