# Product Marketing Manager

Hiring organization: [Bend Studio](https://career.thegoodapps.co/organizations/bend-studio)

Canonical page: https://career.thegoodapps.co/jobs/4d281c7c-25ce-4f01-b890-7d7e5527ee75

Listed on Bend Studio's own careers site. Applications go to them directly.

- Seniority: Mid
- Location: San Mateo, CA
- Salary: 138200 – 207400 USD per year

## Summary

PlayStation is hiring a strategist to build audience planning frameworks that connect consumer research with behavioral data, shaping how the platform understands and grows its player base. The role suits someone who thrives on cross-functional collaboration, translating complex data into business strategy, and helping define how a major entertainment platform thinks about its audiences.

_Our summary, not Bend Studio's wording._

## Skills named

Analytics, Consumer Research, Customer Journey Mapping, Data Synthesis

## Required

- 5+ years in product marketing, audience strategy, consumer insights, market research, analytics, CRM, or lifecycle marketing
- bachelor's degree or equivalent
- experience synthesizing quantitative and qualitative data into actionable insights
- analytical and problem-solving skills
- cross-functional collaboration experience
- strong communication skills across technical and non-technical audiences
- ability to manage multiple projects in fast-paced environments

## Nice to have

- gaming, entertainment, technology, or subscription services experience
- familiarity with audience segmentation or lifecycle marketing methodologies
- experience partnering with data science or consumer insights teams
- knowledge of first-party data ecosystems or customer data platforms
- experience developing business cases or strategic planning frameworks
- passion for gaming and player behavior

Apply on Bend Studio's site: https://job-boards.greenhouse.io/sonyinteractiveentertainmentglobal/jobs/6102750004