# Sr. Manager, Integrated Marketing - Global HOKA Apparel & Accessories

Hiring organization: [HOKA](https://career.thegoodapps.co/organizations/hoka)

Canonical page: https://career.thegoodapps.co/jobs/49457c5b-bf4b-4cef-8f21-cc082701cff3

Listed on HOKA's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Salary: 122300 – 165000 USD per year

## Summary

Lead global integrated marketing strategy for HOKA's apparel and accessories business, developing seasonal campaigns and go-to-market plans across multiple regions. This role suits experienced brand marketers who can translate consumer insights into cohesive strategies while collaborating across functions and coaching regional teams toward execution.

_Our summary, not HOKA's wording._

## Skills named

Analytics, Cross-functional Collaboration, Project Management

## Required

- Bachelor's degree in Marketing, Communications, Business, or related field
- 8–10+ years progressive experience in brand marketing, integrated marketing, or go-to-market roles in consumer goods
- Minimum 4 years marketing apparel and accessories
- Proven experience leading integrated campaigns end-to-end across multiple channels and markets
- Ability to influence cross-functional partners and senior stakeholders in matrixed organizations
- Experience managing agencies or internal creative teams with strong briefing skills
- People leadership experience with track record of developing talent
- Strategic storyteller with consumer intuition and ability to translate insights into narratives
- Strong project management, operational discipline, and ability to work with tight timelines
- Excellent written and verbal communication skills
- Collaborative and solutions-oriented mindset

## Nice to have

- MBA or advanced degree
- Performance apparel, footwear, or accessories marketing background
- Analytical fluency with performance data

Apply on HOKA's site: https://deckers.wd5.myworkdayjobs.com/en-US/Deckers/job/US---California-Remote/Sr-Manager--Integrated-Marketing---Global-HOKA-Apparel---Accessories_20757