# Head of Franchise – LEGO® Head of Franchise - LEGO Art & LEGO Botanicals

Hiring organization: [Lego USA](https://career.thegoodapps.co/organizations/lego-usa)

Canonical page: https://career.thegoodapps.co/jobs/467c32e8-2641-412f-b54d-351f2874ea8c

Listed on Lego USA's own careers site. Applications go to them directly.

- Seniority: Management

## Summary

Lead strategic growth and brand repositioning for LEGO's adult-focused product lines, overseeing LEGO Botanicals and LEGO Art while exploring new opportunities in design and interior décor. This role suits experienced global B2C marketers with expertise in brand building and a passion for design who can shift cultural perception of LEGO from a children's toy to a lifestyle brand for adults.

_Our summary, not Lego USA's wording._

## Skills named

Brand Strategy, Go-to-Market Strategy

## Required

- Extensive global brand, marketing, and business experience in B2C sector with strong track record in brand development
- Deep cultural knowledge and expertise in décor and design spaces
- Ability to develop long-term strategies aligned with organizational goals and market trends
- Direct people leadership experience managing global marketing teams
- Data-driven decision-making with ability to blend insights with creative approaches
- Strong storytelling and presentation skills for conveying complex strategies

## Nice to have

- MBA-level education
- Professional experience within art, design, or fashion industries
- Global events marketing and activation expertise
- Experience managing IP partners, celebrities, influencers, or artists
- Expertise in marketing to adult and women audiences

Apply on Lego USA's site: https://lego.wd103.myworkdayjobs.com/en-US/LEGO_External/job/Billund/Adult-Portfolio---Marketing-Senior-Director_0000035257