# Senior Lead - B2B Marketing, Run Specialty

Hiring organization: [On](https://career.thegoodapps.co/organizations/on)

Canonical page: https://career.thegoodapps.co/jobs/3e05b9bb-f9ae-48c5-b70b-dd3aefa54239

Listed on On's own careers site. Applications go to them directly.

- Seniority: Senior
- Location: New York, NY
- Salary: 175000 – 215000 USD per year

## Summary

Lead B2B marketing strategy for On's run specialty retail channels, balancing national accounts with independent local shops while managing a marketing team and driving regional activations. This role suits experienced marketing leaders with deep wholesale and running retail expertise who thrive in cross-functional environments and want to build community-focused brand presence at retail.

_Our summary, not On's wording._

## Skills named

Campaign Management

## Required

- 8+ years in B2B marketing, wholesale brand management, or commercial strategy in run specialty or performance footwear
- 2+ years of direct people leadership experience
- Deep expertise in running or outdoor retail landscape and sit-and-fit service environments
- Relational intelligence and ability to navigate matrixed stakeholder groups
- Structured decision-making under uncertainty
- Comfort traveling up to 30% of the time

## Nice to have

- Innovative mindset with commitment to operational excellence
- Experience refining process efficiency through performance data

Apply on On's site: https://boards.greenhouse.io/onrunning/jobs/7932199?gh_jid=7932199