# Senior Director US Omnichannel/ Digital Engagement

Hiring organization: [Biogen](https://career.thegoodapps.co/organizations/biogen)

Canonical page: https://career.thegoodapps.co/jobs/3d79ad9a-cb68-4001-bf89-deb0e821c2f9

Listed on Biogen's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Director
- Location: Cambridge, MA
- Salary: 234000 – 322000 USD per year

## Summary

This senior leadership role drives the transformation of Biogen's US omnichannel and digital engagement strategy, combining AI-powered personalization with brand marketing execution across multiple therapeutic areas. The position suits an experienced digital strategist who can lead teams, influence executives, and translate business objectives into seamless customer experiences across all touchpoints.

_Our summary, not Biogen's wording._

## Skills named

AI Personalization, Customer Journey Mapping, Marketing Automation

## Required

- 12+ years omnichannel/digital engagement experience in pharmaceutical or biotech
- Proven experience leading next-generation omnichannel strategy with AI as foundation
- Ability to manage and influence senior-level executives
- Experience in strategy and execution across multiple brands and therapeutic areas
- BA/BS degree

## Nice to have

- MBA
- Experience with specific decision engine or activation engine platforms
- Background in healthcare marketing client-side

Apply on Biogen's site: https://biibhr.wd3.myworkdayjobs.com/en-US/external/job/Cambridge-MA/Director-US-Omnichannel--Digital-Engagement_REQ21800