# Lifecycle Marketing Manager

Hiring organization: [Runway](https://career.thegoodapps.co/organizations/runway)

Canonical page: https://career.thegoodapps.co/jobs/3b6817ff-75e7-4688-9cf4-05ee3ca87e31

Listed on Runway's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Mid
- Location: New York, NY
- Remote: yes
- Salary: 180000 – 240000 USD per year

## Summary

Runway is seeking a hands-on marketing professional to design and optimize email campaigns that guide users through onboarding, adoption, and retention. This role suits someone who enjoys blending strategic campaign planning with execution, working across product data and creative assets to deliver timely messages.

_Our summary, not Runway's wording._

## Skills named

A/B Testing, Analytics, Email Marketing, Marketing Automation

## Required

- 3–6 years lifecycle, CRM, email, growth, or related marketing experience
- Experience building and executing email campaigns in SaaS, marketplace, creative, or tech environments
- Strong grasp of lifecycle marketing fundamentals: onboarding, activation, retention, re-engagement, monetization, segmentation, experimentation
- Hands-on experience with email, CRM, or marketing automation tools
- Ability to analyze campaign performance and translate data into actionable recommendations
- Strong project management and stakeholder coordination

Apply on Runway's site: https://jobs.ashbyhq.com/runway-ml/40589c8a-b1dd-4ecb-b2d4-45dddeabc03f/application