# Senior Marketing Manager, Loyalty

Hiring organization: [Tripadvisor](https://career.thegoodapps.co/organizations/tripadvisor)

Canonical page: https://career.thegoodapps.co/jobs/3a7fca2e-3290-4bda-8f8b-aa8cb7cfa74a

Listed on Tripadvisor's own careers site. Applications go to them directly.

- Seniority: Senior
- Location: Needham, MA
- Salary: 160000 – 175000 USD per year

## Summary

This role leads the loyalty marketing strategy for Tripadvisor and Viator, managing everything from tiering and value proposition to campaign execution and performance analysis. It suits an experienced marketer who can shift between strategic planning and hands-on execution, with strong data literacy and cross-functional collaboration skills.

_Our summary, not Tripadvisor's wording._

## Skills named

Customer Relationship Management (CRM), Data Analysis, Product Marketing

## Required

- 5+ years of hands-on marketing experience across strategy and execution
- Product marketing experience translating capabilities into value propositions
- Strong analytical skills and comfort with data interpretation
- Ability to use AI tools for efficiency and decision-making
- Cross-functional leadership across product, engineering, design, analytics, and CRM
- Written and verbal communication skills

## Nice to have

- Experience in loyalty or membership programs
- Understanding of marketplace or two-sided partner dynamics
- Background at a tech company
- Experience in travel, experiences, or marketplace businesses

Apply on Tripadvisor's site: https://job-boards.greenhouse.io/tripadvisor/jobs/8119560