# B2B Engagement Marketing Lead

Hiring organization: [WaPo](https://career.thegoodapps.co/organizations/wapo)

Canonical page: https://career.thegoodapps.co/jobs/3a2c8ab0-f5fa-4329-b93d-c82446052ddf

Listed on WaPo's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Mid
- Location: DC-Washington-TWP Headquarters
- Salary: 85100 – 127700 USD per year

## Summary

Lead subscriber engagement and retention strategy for The Washington Post's enterprise and professional intelligence products, designing lifecycle programs across multiple channels. This role suits experienced B2B and subscription marketers who excel at data-driven experimentation and cross-functional collaboration.

_Our summary, not WaPo's wording._

## Skills named

A/B Testing, Email Marketing, Google Analytics, Iterable Cross-Channel, Looker, Tableau

## Required

- 6-8 years of digital, growth, EdTech, or subscription marketing experience
- Experience with customer engagement and activation strategies
- B2B marketing experience with internal Sales team collaboration
- Proficiency with marketing technology platforms like Iterable
- Strong analytics skills and ability to interpret performance data
- Excellent communication and project management skills

## Nice to have

- Familiarity with customer data systems and e-commerce platforms
- Experience in habit formation and lifecycle marketing

Apply on WaPo's site: https://washpost.wd5.myworkdayjobs.com/en-US/washingtonpostcareers/job/DC-Washington-TWP-Headquarters/B2B-Engagement-Marketing-Lead_JR-90275793-1