# Senior Director, Lifecycle Marketing & Retention

Hiring organization: [Misfits Market](https://career.thegoodapps.co/organizations/misfits-market)

Canonical page: https://career.thegoodapps.co/jobs/3920d5d0-89f5-491e-b363-39891f97fcca

Listed on Misfits Market's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: Remote
- Remote: yes
- Salary: 180000 – 195000 USD per year

## Summary

This role leads Misfits Market's customer retention and lifecycle marketing strategy, developing cross-functional campaigns and initiatives to maximize customer lifetime value and engagement. It suits an experienced marketing leader comfortable building teams, working with data-driven insights, and influencing strategy across product, operations, and customer-facing functions in a high-growth e-commerce environment.

_Our summary, not Misfits Market's wording._

## Skills named

A/B Testing, AI Personalization, Braze, Customer Segmentation, Marketing Automation

## Required

- 12-15 years in lifecycle marketing, CRM, retention marketing, or related customer marketing roles
- 5+ years leading high-performing teams
- Proven success developing lifecycle marketing and retention strategies in high-growth DTC or e-commerce
- Strong people leadership and team development capabilities
- Deep expertise in customer lifecycle management, segmentation, personalization, and experimentation
- Exceptional analytical skills translating data into business insights
- Ability to build cross-functional partnerships and influence executive leadership
- Experience with CRM platforms, marketing automation tools, and customer data platforms

## Nice to have

- Braze platform experience
- Startup or high-growth e-commerce background
- Subscription business experience

Apply on Misfits Market's site: https://job-boards.greenhouse.io/misfitsmarket/jobs/6303778003