# Associate Director, YouTube & CTV Paid Acquisition

Hiring organization: [Thrive Market](https://career.thegoodapps.co/organizations/thrive-market)

Canonical page: https://career.thegoodapps.co/jobs/379e04cf-85b7-4c97-84ab-9caf54155d5a

Listed on Thrive Market's own careers site. Applications go to them directly.

- Seniority: Associate Director
- Location: Remote
- Remote: yes

## Summary

Lead YouTube and Connected TV advertising strategy to acquire new members for an online health marketplace. This role suits a performance marketer with deep hands-on expertise in video channels, budget management, and testing who can translate platform capabilities into measurable membership growth.

_Our summary, not Thrive Market's wording._

## Skills named

Amplitude, Google Ads, Google Analytics, Looker, Roku Apps, YouTube

## Required

- 7+ years performance, growth, or acquisition marketing experience
- Deep hands-on YouTube campaign building and optimization expertise
- Proven CTV strategy development and scaling across direct and programmatic platforms
- Multi-million-dollar video budget management with measurable acquisition outcomes
- Experience with incrementality testing, geo-lift studies, brand lift studies, or MTA
- Creative testing program leadership with ability to brief and evaluate performance
- Media agency management and stakeholder accountability
- Understanding of YouTube and CTV across full customer journey
- Proficiency in analytics platforms like Google Analytics, Amplitude, or Looker
- Bachelor's degree or equivalent relevant experience

## Nice to have

- E-commerce, subscription, direct-to-consumer, or marketplace business experience
- Health, grocery, or wellness industry background
- Programmatic video or paid streaming audio experience

Apply on Thrive Market's site: https://thrivemarketjobs.com/job_posting.html?id=4303157009&gh_jid=4303157009