# Sr. Lead, Category Marketing - Sportswear, Collabs, & Basketball

Hiring organization: [Under Armour](https://career.thegoodapps.co/organizations/under-armour)

Canonical page: https://career.thegoodapps.co/jobs/377f17af-f526-4be4-8442-7655f82fdf7e

Listed on Under Armour's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: New York, NY
- Salary: 140000 – 180000 USD per year

## Summary

Lead strategic marketing initiatives for Under Armour's sportswear category across the Americas, developing go-to-market plans and overseeing campaign execution across retail and direct channels. This role suits experienced brand marketers comfortable balancing global strategy with regional activation while partnering across product, merchandising, and sales teams.

_Our summary, not Under Armour's wording._

## Skills named

Apple Keynote, Budget Management, Marketing Strategy, Microsoft Excel, PowerPoint, Product Marketing

## Required

- Bachelor's degree
- 8+ years marketing experience in product-oriented consumer companies
- Marketing strategy development tied to business plans
- Product marketing expertise
- Consumer and business analytics
- Consumer segmentation and targeting
- Creative brief development
- Budget and ROI analysis
- Cross-functional partnership building
- Written and verbal communication skills
- Reside within commuting distance of New York City office

## Nice to have

- Sports company or retail environment experience
- Global curiosity

Apply on Under Armour's site: https://careers.underarmour.com/job/New-York-Sr_-Lead%2C-Category-Marketing-Sportswear%2C-Collabs%2C-&-Basketball-NY-10001/1343924100/