# Director, US Breyanzi Patient Marketing

Hiring organization: [Bristol Myers Squibb](https://career.thegoodapps.co/organizations/bristol-myers-squibb)

Canonical page: https://career.thegoodapps.co/jobs/3754c494-7e77-43de-82f8-10ff310c291f

Listed on Bristol Myers Squibb's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Management
- Location: Madison, NJ
- Salary: 198130 – 240083 USD per year

## Summary

This role leads patient marketing strategy for Breyanzi, a CAR T cell therapy, with responsibility for driving awareness and engagement among lymphoma patients and caregivers. The director will oversee a dedicated team, develop direct-to-patient campaigns, partner with advocacy groups, and work cross-functionally within a pharmaceutical company's fast-moving oncology environment.

_Our summary, not Bristol Myers Squibb's wording._

## Skills named

Market Research

## Required

- 10+ years of marketing experience
- People leadership and in-line brand marketing experience
- Strategic thinking and analytical skills
- Ability to work effectively in a matrix organization
- Patient advocacy group relationship management

## Nice to have

- Patient marketing or direct-to-patient campaign experience
- Oncology or hematology marketplace knowledge
- MBA or advanced degree
- Proven track record driving performance in matrix organizations

Apply on Bristol Myers Squibb's site: https://bristolmyerssquibb.wd5.myworkdayjobs.com/en-US/BMS/job/Madison---Giralda---NJ---US/Director--US-Breyanzi-Patient-Marketing_R1605072-1