# Head of Marketing

Hiring organization: [Haystack News](https://career.thegoodapps.co/organizations/haystack-news)

Canonical page: https://career.thegoodapps.co/jobs/35685bb2-65e0-4bfd-a826-be5a73b4b6e2

Listed on Haystack News's own careers site. Applications go to them directly.

- Seniority: Senior
- Location: San Francisco, CA
- Remote: yes

## Summary

Lead marketing strategy and execution for a major news streaming platform with 40+ million users, balancing brand building with performance metrics across mobile, web, and connected TV. This role suits hands-on marketers experienced in consumer growth who thrive in startup environments and can drive both awareness and subscription revenue with limited resources.

_Our summary, not Haystack News's wording._

## Skills named

Public Relations, Social Media Marketing

## Required

- 8+ years of marketing leadership experience
- Experience building campaigns reaching millions of users with constrained resources
- Proficiency with mobile marketing platforms and analytics tools
- Demonstrated success meeting CAC and RoAS targets
- Ability to combine brand storytelling with data-driven strategy
- Experience in startup or small-team environments

## Nice to have

- Background in streaming, media, or DTC marketing
- Thought leadership and press management experience
- Experience with creator and influencer programs

Apply on Haystack News's site: https://jobs.ashbyhq.com/haystacknews/083cce0e-3fcd-488f-bce3-e7f6bc385898/application