# CRM Manager

Hiring organization: [Tripadvisor](https://career.thegoodapps.co/organizations/tripadvisor)

Canonical page: https://career.thegoodapps.co/jobs/2e058d3c-dbbd-4a71-af7b-91f9b2b09cc7

Listed on Tripadvisor's own careers site. Applications go to them directly.

- Seniority: Mid
- Location: Needham, MA
- Salary: 120000 – 140000 USD per year

## Summary

This role leads the design and execution of customer lifecycle marketing campaigns across email, push notifications, in-app messaging, and web experiences for a major travel platform. It suits someone with 3–5 years of CRM or lifecycle marketing experience who thrives on data analysis, cross-functional collaboration, and using AI tools to drive personalization and conversion.

_Our summary, not Tripadvisor's wording._

## Skills named

A/B Testing, AI Personalization, Analytics, Artificial Intelligence (AI), Customer Segmentation, Email Marketing, Machine Learning, Retargeting

## Required

- 3–5 years of CRM or lifecycle marketing experience
- Understanding of email marketing, push notifications, in-app messaging, and retargeting
- Data-driven mindset with ability to derive actionable insights
- Experience using AI tools to improve work efficiency and decision-making
- Cross-functional collaboration and communication skills
- Project management and ability to manage multiple projects simultaneously

## Nice to have

- Experience with digital product or subscription-based businesses
- Global-first mindset
- Creative problem-solving and innovation focus

Apply on Tripadvisor's site: https://job-boards.greenhouse.io/tripadvisor/jobs/7742801