# Growth Marketing Lead

Hiring organization: [Menlo Ventures Portfolio](https://career.thegoodapps.co/organizations/menlo-ventures-portfolio)

Canonical page: https://career.thegoodapps.co/jobs/2cb48e48-7b41-49bf-96ba-fe1f7602980f

Listed on Menlo Ventures Portfolio's own careers site. Applications go to them directly.

- Seniority: Lead / Staff / Principal
- Location: New York, NY
- Salary: 320000 – 400000 USD per year

## Summary

Lead Anthropic's performance marketing strategy across all channels and customer segments, managing acquisition through retention campaigns for their Claude AI product. This role suits experienced growth leaders who excel at data-driven experimentation, can partner effectively with technical teams, and are passionate about AI's societal impact.

_Our summary, not Menlo Ventures Portfolio's wording._

## Skills named

Performance marketing, SEO

## Required

- 10+ years in growth or performance marketing at high-growth technology companies
- Led a growth marketing function owning team, budget, and KPIs across multiple channels
- Driven self-serve and product-led B2B demand generation and consumer growth
- Rigorous about experimentation and incrementality measurement, ability to pull and verify data
- Reason from first principles, ship results, and communicate clearly to executives
- Technical background or ability to work effectively with engineering teams
- Currently use AI tools and have perspective on AI's impact on growth marketing

## Nice to have

- Experience marketing to developers or technical audiences, or working on AI products
- Expertise across SEO and lifecycle marketing in addition to performance marketing
- Experience with dual B2C and B2B funnels
- Experience with consumer subscription businesses
- Founder background

Apply on Menlo Ventures Portfolio's site: https://job-boards.greenhouse.io/anthropic/jobs/5444769008